Irresistible Storytelling / 23.08.2017
Do you have social media sites for your brand, blog or business? If not, you should. What do your profile descriptions say? Been a while since you've paid attention? Hey, stop what you’re doing and read them now. No, really – do it now, please. Well – what did you read? Do your profile descriptions talk about how your brand, blog or business adds value to your ideal audience? Or do they talk about your love of shoes and cats? No judgment but if you’re trying to attract an audience that doesn’t include high heels or cat-nip, you may need to rethink your descriptions. Social media is the best place for storytelling. I don’t know about you but when I visit a company’s Facebook page or blogger’s Pinterest feed, the first thing I scan is the profile or about section to quickly determine if this is someone I need to follow or like. If they mention anything about eggplant, beets or Brussel sprouts, I probably move on. No offense to those who love these foods; just not my thing. And if your social media profile descriptions have nothing to do with your brand, blog or business message, you may want to rewrite them.