About

What is Irresistible Storytelling and How Can it Help Me?

Are you building or currently have a brand, blog or business but struggle with how to tell your story to others? If this sounds like you, Irresistible Storytelling is the perfect solution!

Irresistible Storytelling is 1-2-1 coaching and DIY courses in messaging for your brand, blog or business. Today, more and more companies, individuals, organizations and brands use storytelling as a key marketing strategy to better connect to their customers and audiences on a personal level – and break through all the noise. This is just as important if you’re an individual creating a personal brand or blog, or a small business trying to reach your ideal customer.

With Irresistible Storytelling, I guide you through the simple messaging process I have used with clients throughout my 25+ years in communications and public relations. If you don’t think you can do it on your own, don’t sweat it! I have other 1-2-1 coaching options available.

Everyone has a story, whether it’s about a business, a product, an individual or an expertise. What I’ve learned in my career working closely with clients to develop their stories is while the words may be different, the method is the same – and it’s just a simple 3-step formula to make that story irresistible.

Who Created Irresistible Storytelling?

Hi! My name is Judy Cohen and I created Irresistible Storytelling for your brand, blog or business. My fascination with storytelling started at a young age as I’m told I always had an active imagination and loved to stretch the truth at times. Okay, maybe a little more than  — at times. When I started college I thought I would be a journalist, until my first journalism professor told me to pick a new major. He said I would be an editor’s nightmare because I wrote like I talked, and I never stopped talking. This makes sense because apparently, according to my family, I was an early talker. Those close to me have no problem believing this bit of trivia.

Irresistible storytelling also plays well with my communications career of promoting products, services, companies and individuals spanning a variety of areas and industries including: non-profits, travel & hospitality, entertainment, fashion & retail, authors, and even rock stars and rap artists. You’ll have to get to know me better before I share details on that last piece of information.

Being in the communications field for more than half my life, I’ve realized that everyone has a story to tell. Some just need help telling it and others just need a little inspiration.

With Irresistible Storytelling, I hope I can be your inspiration with my DIY and other 1-2-1 coaching services. Feel free to drop me an email and let me know what you struggle with when telling your story. Thanks for stopping by and I hope to hear from you soon!

Your story…to be continued

 

 

 

p.s. If you’d like to learn more about me (like the name of the rap artist I traveled with and promoted, check out my personal blog, Judy-isms!