Have you ever started a new book only to find you can’t put it down? Are you sad when a movie ends wishing it could go on just a little longer? Do you ever wonder why certain television commercials make you cry and others you never remember? Simple explanation: each of these example plays on your emotions and shares a common theme – irresistible storytelling.
As consumers, every day we are presented with nothing but choices. Whether from businesses selling services and products, individuals positioning themselves as experts, or even bloggers sharing wisdom and experience, all use some form of storytelling. But the ones you really remember use irresistible storytelling to cut through their highly competitive fields and get straight to you.
I know exactly what you’re thinking right about now – “How can this help me? I don’t have a story and even if I did, my story is boring; who could possibly care?” Hey – turn that frown upside down! You do have a story and I promise it’s not boring.
For example, maybe you’re a blogger who wants to teach other bloggers how to make money through blogging – try saying that three times fast. Or, you’re a fitness professional trying to build a personal brand to promote and sell your weight-loss services. Or, you’re a small business with the latest must-have product that’s going to revolutionize time management – or at least you think it will.
For many, like you, the challenge isn’t whether you have a story; it’s how to communicate it, especially to those who care the most – your people, your tribe, your squad, or as they say in the marketing world – your target audience.
Did I mention everyone has a story? Oh, good, I did. Guess what? Everyone also loves hearing a good story, and even more important, everyone loves to share a great story too. But how can you turn what you have to offer or say into a story and make it irresistible to your audience? Glad you asked because it’s super simple – and it can be done in 3 easy steps. No, really, that’s it.
To prove this, I’ve created a FREE 5-Day Challenge to Irresistible Storytelling in 3 Easy Steps for your Brand, Blog or Business. You can sign up for it here.
For the past 25+ years, I’ve helped companies and individuals tell their stories in order to promote products, services, books, expertise, websites, and more – and this also included rock stars and a rap artist. Ah-ha – now I’ve piqued your curiosity.
On my personal blog, Judy-isms, I share musings about parenting, life, travel and pretty much anything else that’s on my mind. These are my irresistible stories. Even with a personal blog, I still follow the same 3 easy steps to irresistible storytelling I’m sharing with you. So what are these magical 3 steps? Sign up for my FREE challenge here to find out!
Bottom line – everyone has a story, including you. Oh, sorry, I think I already mentioned this, like 100 times. Of course, my repetitiveness is because I want to make sure you hear me and this concept sinks in.
I truly hope you take advantage of my FREE 5-Day Challenge to Irresistible Storytelling in 3 Easy Steps for your brand, blog or business to help you create your story. And if you already have your story, awesome! Use this process to make it even more irresistible.
Either way I want you to please comment below and let me know what you’re struggling with as it relates to creating your irresistible story. I want to hear from you (really, I do), and I want to help!
Your story…to be continued
Take the 5-Day Challenge!
Struggling to create a story for your brand, blog or business? Don't know where to start or simply need a little inspiration? Take the FREE 5-Day Challenge to Irresistible Storytelling for you brand, blog or business. What do you have to lose -- it's Free!