Storytelling is a fun and engaging way to grow your business. But, sometimes, we clam up when we try telling our story, especially to larger audiences.

When it comes to calming our nerves, we can learn so much from great speakers. TED Talks is a great example of powerful speakers who excel at storytelling. Even if you aren’t a natural storyteller, the good news is that public speaking is a skill you develop over time.

Use these tips to create a stronger, more persuasive story to connect with interested clients for your coaching business.

1. Understand your audience

Stories are personal, but they also need to relate to your audience. Develop a clear understanding of your ideal customer before you write your story.

What do they want to hear from you? How can you make their lives better? Focus on their needs first to craft a persuasive story.

2. Find your energy

While facts and content are important, energy is a huge component of effective storytelling. Passion and enthusiasm encourage an emotional connection, which is what you want.

High-energy storytelling also makes you more likable and seem more authoritative. I’m not saying you have to be over-the-top, but a little “oomph” in your delivery will take you far.

3. Memorize only the main points

Storytelling is about being real and making connections. Don’t memorize your story word for word. This comes off sounding canned, robotic, and fake.

Instead, memorize your main points. This will give your story order and flow without it sounding scripted.

4. Invite questions and sharing

Stories are collaborative in nature. Make room in your storytelling for people to share that space and connect with you.

If you’re telling your story in a public forum or conference, remember to leave time at the end for questions. Pay attention to what people ask, too; this can help you find any parts of your story that need clarification.

5. Use a little humor

Humor makes you more likable. Humor makes everything more accessible and human. In fact, humor can even help you connect quickly with people who don’t agree with you.

Add nuggets of humor to your story. Remember to keep the humor relevant to the story; don’t whip out your knock-knock jokes!

Bottom line…

Stories are a powerful medium to connect with potential clients. Implement these five strategies to tell stories that are more powerful and persuasive so you can help more people.

Your story…to be continued