There’s something likable about humble people. Even though they might be quiet or shy, they still attract people. 

As humans, we value humility and honesty. It shows that we can trust another person. As a coach, you want to build that trust with potential clients. The best way to do so is by integrating humility into your business storytelling. 

Humility has so many benefits for coach storytellers, like: 

  1. It shows you’re open to learning and collaboration. 
  2. It makes you more relatable. Nobody’s perfect; when you stop pretending to be, people recognize you’re human like them. 
  3. It attracts people to you. Seriously! Humans perceive humble people to be better listeners and more intelligent. 

Humility is a tough trait to nail down, though, especially as a business owner. It’s important to learn how to walk the tightrope between a confident public persona and eating a slice of humble pie.  

Here are a few ways to integrate humility into your storytelling.   

Admit the ugly side 

Nobody’s perfect. The best way to be more humble is to admit to your faults, negative thoughts, and the times when you were downright wrong.  

This sounds easy until you sit down to write your story. Nobody wants to admit that they thought poorly of others or themselves. Nobody wants to say that they failed, or that they felt deeply ashamed.  

I get that. But you know what? Your potential clients have also felt those emotions at some time in their life. By owning up to the fact that you’re human, you build a bridge between yourself and your listener.  

Don’t shy away from admitting the bad parts of your story. They make you more relatable.  

Ask questions 

Humble people admit that they don’t know everything. Depending on your story, you may be able to encourage audience participation. 

Asking, “What would you have done?” or “What do you think I should have done?” in a story is a powerful way to foster engagement. It immediately gives your listener a stake in the story.  

Share appreciation 

Humility is about lifting up others instead of yourself. Were there people in your journey who helped you?  

Acknowledge your appreciation for people and events in a story. By highlighting the efforts of others, your story isn’t just about you any more.  

It isn’t easy to be humble, but I think it’s a quality we all need to focus on, both inside and outside of storytelling. 

How do you show humility in your storytelling? 

Your story…to be continued