Storytelling isn’t just for books. Solopreneurs can use storytelling with the innovative technology that your customers have come to love. Whether it’s social media, video, or augmented reality, you can tell your incredible story in today’s digital-first world–on a shoestring budget, no less.
Best Digital-First Storytelling Tools
Here’s a breakdown of some of the most affordable digital-first tools at your disposal to share your story with the world:
Created in 2016, Instagram Stories is a popular Instagram feature that’s similar to Snapchat. Instagram Stories let users post photos or videos that disappear after 24 hours. As a brand, it seems like it doesn’t make sense to post content that disappears after a day. But as we can see by the popularity of Instagram Stories, your audience loves content with an expiration date.
No matter your niche, customers want to feel like they’re in the know; it’s all about being an insider. Instagram Stories create an urgency and exclusivity around your story, making people more likely to devour your content quickly.
Fortunately, Instagram Stories is a free and easy feature that’s included on any Instagram account. To make your Story, open Instagram and hit the plus sign in the top lefthand corner that says, “Your Story.” Instagram Stories is best used to give your followers a short story or quick update. Remember to add filters, hashtags, and stickers as needed to make your storytelling shine.
Even though we have nifty live streaming options at our fingertips, YouTube is still a stalwart storytelling medium for solopreneurs. Although it’s a little easier to create an Instagram Story, a video on YouTube gives you more flexibility.
YouTube lets you film with a variety of devices, which gives you more control over your story’s audio and video quality. If you’re looking to produce a polished story with professional-grade equipment, YouTube is right for you.
You can use either short or long video formats on YouTube, depending on your storytelling approach. You can tell a consistent brand story across platforms by creating just one YouTube video thanks to the embedding feature, saving yourself precious time.
This digital channel will certainly work for your business, but it’s important to ensure your audience can find you. Be sure to optimize your YouTube videos with YouTube search engine optimization (SEO) best practices. Here’s my favorite resource to get started with YouTube SEO.
Augmented reality, or AR, sounds like an expensive, scientific feature, but it’s freely available at the fingertips of anyone with a smartphone. The best way to use AR is to develop your own customized app, but that takes a lot of manpower and a hefty budget. But don’t worry! Here are a few easy, affordable ways you can use AR:
- Virtual tours: Your audience loves getting behind-the-scenes sneak peeks. Give them a taste of the action by taking them on a virtual tour. Here’s a quick guide on how you can set up a virtual tour on the cheap.
- Facebook / Instagram animated filters: That’s right! Facebook and Instagram already give you the power of AR with their animated filters. Send out cheeky videos or images to your followers using these accessible forms of AR.
- Business cards: Storytelling is all about establishing connections to your brand. Bring the offline online with an AR-enabled business card. Include a QR code on the back of your card with a headshot. The recipient scans the QR code and a video pops up of your head talking from the business card. This is a fantastic way to stand out and make an immediate impression with your brand story.
The bottom line
You don’t need to use a pen and paper to tell your story. Modern tools like Instagram Stories, YouTube, and AR make it easier than ever to make storytelling a reality. In a world that loves all things digital, these free tools take the headaches out of spreading your message to the world.
If you need help or inspiration telling your story — drop me a note and let’s discuss how I can help!
Your story…to be continued