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Irresistible Storytelling Blog

3 Research Hacks Top Coaches Use to Get to Know Their Ideal Audience
3 Research Hacks Top Coaches Use to Get to Know Their Ideal Audience

When we tell stories, they aren’t just for ourselves. Stories are intended to be enjoyed by your ideal audience. But unless you understand your audience very well, you risk telling a story that’s irrelevant or uninteresting to those hearing it.  Start with your audience to tell an effective brand story. Know this audience intimately so you can [...]

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Sprinkling Humility Into Your Story
Sprinkling Humility Into Your Story

As humans, we value humility and honesty. It shows that we can trust another person. As a coach, you want to build that trust with potential clients. The best way to do so is by integrating humility into your business storytelling.

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How culture transforms storytelling
How culture transforms storytelling

While humans are born storytellers, our stories don’t just materialize out of thin air. Your culture, life experiences, biology, and family history play into how your brain makes connections and tells stories. In other words, your culture has a lot to do with how you tell your story. Whether you had an all-American upbringing in [...]

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The 9 Steps to Story Structure
The 9 Steps to Story Structure

Believe it or not, all great stories have something in common: they have a story structure or pattern. This recipe has been passed down for generations, lasting through the human oral tradition and into modern times. I know how hard storytelling can be. As business storytellers, sometimes it’s easier to turn to a proven formula [...]

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Hello

I’m Judy

Hi! I’m Judy Cohen, storytelling coach and recovering public relations executive.  In my 20+ year career in PR,  I used storytelling to successfully promote big brands, super niched and unique companies even pop stars and a one-hit wonder rap artist (a story for another time).

I’ve always had an active imagination and loved to stretch the truth at times as a youngster (okay, maybe a little more than at times) BUT I quickly realized that it was my ability to craft a compelling story that resulted in big wins for my clients. And now I want to help you do the same for your business!

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